Imaginary experience of the venture
The psychology that was taught at M.I.T. was Skinnerian and modeled humans as if they were rats. I knew that wasn’t on track. The many economists whose work I studied suffered terribly from myopia. They each assumed that everyone else in the world was like them and their theories modeled what they would personally do in a situation and assumed everyone else would. Given that any eight year old child would disagree with that premise, I knew the answer didn’t lie with them, either. When I told Dwight that I wanted to develop a system to model humans, he said, “Good luck” and left me to it. It actually took me 18 years and wasn’t realized until after I’d created and run a number of successful companies and had gone back to school to do a doctorate in business so as to learn what I’d been doing right and wrong. Unfortunately, I found I knew a lot more about business than my professors. One of the businesses that I had started was called Recognition Terminals, formed in 1969, and I’d intuitively used an early version of the Cybernetic Transposition techniques to almost instantly generate the $2.5 million in investment funding that I required.
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