Some Ways To Increase Return Percentage To Direct Mailing Advertising Campaigns
Are you interested in driving new customers to your store or online business? Are you interested in targeting a specific target group or niche? Are you interested in retaining your customer base? Are you interested in increasing sales and profits at a low cost? Are you interested in increasing brand awareness?
Of course you are! Whether a business is online or offline, everyone has the same objectives, long-term and short-term.
A successful marketing campaign can accomplish all of the above, if a little creativity and a plan to track the campaign´s effectiveness are employed. Direct mail can be a useful and extremely effective strategy at a low cost.
Because of the stigma of junk mail, flyers and mailbox inserts can be viewed as negative in some cases. But that is exactly why the lowly postcard is a refreshing change for the consumer. Who doesn´t enjoy a note from a faraway location or a few words from a friend who lives afar?
The postcard is the perfect antidote for a gloomy winter´s day – a bright, cheerful image on one side and an uplifting note on its flip side. As an advertising tool, the postcard is effective, affordable and easy. You just create both a memorable image and a message that promotes your business or product.
The key to a postcard campaign´s success is creativity. A unique or memorable postcard can capture your customer´s interest and evoke a response. A professional-looking and eye-catching postcard can stand out from the clutter found in most mailboxes. If exceptional, a postcard can be pinned to a bulletin board or fridge for f urther consideration. Think of a piece of art or vintage postcard – too interesting to discard.
Because a postcard´s message can elicit a call to action, it´s so easy to track its effectiveness. Simply ask your customer to bring in the card for a gift, coupon, or discount. Perhaps the postcard´s text might read “You´re Invited…simply bring this card to the party…” (The opportunities are endless.) Once the cards have been returned, simply sort (by demographic or postal code) and calculate the rate of return.
You can target your customer base: Simply mail the cards to your customer base of a specific postal code; to a specific customer demographic; to customers who enjoy a particular product brand; to customers who enjoy new merchandise; or to customers who are “sale-driven.”
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