Pay per click, or PPC, is a type of advertising that compliments SEO practices quite well. Pay per click is an advertising method used on advertising networks, websites, blogs, and search engines in which an advertiser only pays for an ad’s placement when a user clicks on the ad to visit the advertiser’s website. Ads are displayed based on the keywords input by the user in a search engine, or according to the content of a website on a content page such as a website or blog. In a typical PPC campaign, an advertiser will bid on specific keywords or keyword phrases that they expect potential visitors to their site might enter in a search engine when searching for information, a product, or a service. On a search engine, the advertiser’s ad will be displayed as a “Sponsored Result” or “Sponsored Ad” near the organic results on the SERP. If the PPC ad is used on a website or blog, the ad’s placement will be determined by the webmaster.
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Tags: Internet Marketing, SEO
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