We simply showed the insurance companies our projections and they sold for 50 or 60 cents on the dollar

Another interesting result was the ability to make very accurate economic projections. For example, we were asked by an investor group to assess the market for hotels and motels in Orlando, Florida not long after Disneyworld opened. Disney’s projections of demand were not made public and the State of Florida’s published one’s projected about 10 percent of the demand that actually arose. As a result, the demand for hotels and motels in Orlando far exceeded the supply.

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