Cost Per Impression
Another type of online advertising that doesn’t have much to do with keywords or search engines, but should be noted is cost per impression (CPI) advertising. In CPI, websites that wish to increase their visibility can choose to advertise on various websites. In a CPI relationship, the advertising website agrees to pay the hosting site for ads placed on the site. They will usually pay for this advertising based on the number of times visitors to that site will see the ad. Think of CPI this way: newspapers have advertising in them. The more popular the newspaper, the more expensive the ad. The company that places the ad in the newspaper will pay a specific amount for each placement of the ad, depending on the number of readers who read that newspaper.
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Tags: Advertising, hosting, Internet Marketing, newspaper, website