Cost Per Impression

Another type of online advertising that doesn’t have much to do with keywords or search engines, but should be noted is cost per impression (CPI) advertising. In CPI, websites that wish to increase their visibility can choose to advertise on various websites. In a CPI relationship, the advertising website agrees to pay the hosting site for ads placed on the site. They will usually pay for this advertising based on the number of times visitors to that site will see the ad. Think of CPI this way: newspapers have advertising in them. The more popular the newspaper, the more expensive the ad. The company that places the ad in the newspaper will pay a specific amount for each placement of the ad, depending on the number of readers who read that newspaper.

Read more on Cost Per Impression…

Tags: , , , ,

Similar articles

A newspaper is on Apple iPad

A newspaper is on Apple iPad.

World media on the verge of another revolution, when the U.S. created by Apple Tablet PC iPad give consumers new opportunities for operational information. Leading European and American newspapers had already announced that this summer they move to a paid circulation of its electronic editions via iPad.

Incoming in Rupert Murdoch’s media group News Corporation London newspaper The Times starts with the current month to do iPad owners through an application specifically designed for this computer. Subscription rates – 9.99 pounds, about $ 14 for 28 days.

Largest newspaper business circles of France – Les Echos from this week began its spread through the iPad with a monthly subscription of 19 euros, about $ 25.

iPad allows its holder to enter the internet via mobile phone and telecommunication systems wi-fi. According to specialists, Tablet PC, which increases the mobility in times of computers, creates a new situation in the global information market. Its owners have the opportunity to get news faster and in larger quantities than through traditional means, including laptops. As a result, conditions are created when the leading and most influential media can sell its high-quality information, ahead of competitors. Today, newspaper and magazine articles distributed via the Internet for free, depriving owners of their income. Read more on A newspaper is on Apple iPad…

Tags: , , , , , , , , , , , , , , , ,

Similar articles