Press Releases
To most people, a press release is something the president, lawyer, or other public figure presents in front of TV cameras on the steps of a building of significance. In reality, press releases come in all shapes and sizes, not just huge announcements. Hundreds of thousands of press releases are issued every day and they range from pages of information to just a sentence or two. Traditionally, press releases are stories regarding newsworthy information about a company or industry that are given to the news media as a way to keep the news media and public informed about the company. Any piece of information that the company releasing the press release believes is of importance to the public is given to the media through a press release. The information could be statistics about the company, information about an upcoming event, or product information. Whatever the information is, the press release is a way for the company to try to make the information public.
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